The Sunstate Way

The
Sunstate
Way

A better way to rent equipment since 1977

What makes us different

Sunstate Equipment is more than a rental equipment provider; we are a lasting partner who brings the best rental experience in the industry to your jobsites. With seamless, integrated rental solutions, one quick call or tap on our mobile app connects you to professional, responsive assistance with your Sunstate team.

We’ve simplified the rental experience to provide you with faster, more reliable access to ready-to-use, well-maintained equipment. To help you increase jobsite efficiency, we promise reliable scheduling, advance communication, and live, local service support for your after-hours emergencies. Our enhanced backend support includes accurate invoicing, one-hour lien releases, and comprehensive reporting to make it easier to manage your projects.  

We know that our performance affects your reputation. That’s why we offer complete performance transparency using metrics based off our original promises. And, it’s why we’ve created an award-winning training program to fully empower every member of our team to bring you fast, reliable solutions with a single goal in mind—building strong, long-lasting, trust-based relationships.

Sunstate’s consistency and personalized service is unparalleled, ensuring that you will receive the same exceptional service and our renowned high standards of excellence wherever your projects take you throughout the many regions we serve from coast to coast.

Sunstate telehandler in yard
CORE VALUE: PEOPLE
Our people come first. Focus on their needs and they will take care of quality, service, and customer needs.
CORE VALUE: INTEGRITY
Never commit to anything without follow through (it starts at the top).
CORE VALUE: SAFETY
We place the utmost value on your wellbeing. No job is so important that we should not take the time to perform the work safely.
CORE VALUE: CHALLENGE
Don't accept something because that is the way it has always been done. Challenge the company, as well as yourself, to change and improve.
CORE VALUE: EMPOWERMENT
Make decisions - grow from mistakes.
CORE VALUE: TEAMWORK
Find solutions, not fault. Long-term relationships with employees, customers and suppliers are essential to our success. Communication is the key.
CORE VALUE: FUN
If you are not enjoying yourself and having fun: determine the reason; make every attempt to change what you can; give us the opportunity to change what we can; if this fails, make a change.
a culture like no other

Our core values have driven how we conduct business and foster great relationships since day one. We’ve developed an innovative service model that creates a true team environment. By creating internal processes that support collaboration—not competition—between branches, departments, and with the only noncommissioned sales team in the industry, our team members are able to focus on what’s important—you!

Our total team approach is founded on cohesive teamwork, bringing you greater access to a top-tier rental fleet of construction equipment and tools — with the backend support to keep your operations running smooth both on and off the jobsite.

We understand that you want a partner you can depend on today and tomorrow. That’s why we’ve created a culture that values and prioritizes long-lasting, successful relationships.

We’re here for the long-haul, bringing old-school values and state-of-the-art efficiencies to every rental.

It starts at the top . . .

Sunstate’s senior leadership team believes that our culture and core values start at the top. With a hands-on, open-door approach, our executive team ensures that Sunstate’s nationwide team remains connected to our early family-owned roots, even as we continue to grow. With a continued focus on our founding principle that people come first, employee safety, wellbeing, growth and job satisfaction are at the forefront of how our leaders ensure Sunstate’s long-term stability and success, for our customers and our employees. 

Chris
watts

president
chief executive officer

Garth
Price

Executive Vice President
Chief Financial Officer

STEVE
Sharkey

Senior Vice President
Chief Information Officer

Jeff
Vance

Senior Vice President - Operations

Brent
Rippentrop

Senior Vice President -
Sales & Marketing

Cindy
Jones

Senior Vice President -
People Services
From the beginning

In 1977, a rental equipment salesman named Mike Watts took a stand for his principles and took a chance on people. Mike believed in treating people right and conducting business with integrity and honesty. His employer at the time believed in profit at any cost, so citing a disagreement in principles, Mike quit his job and bootstrapped the purchase of a small mom-and-pop equipment rental company in Phoenix, Arizona.

From those humble beginnings, Sunstate Equipment has cultivated a company and culture that ensures no detail is overlooked and where every employee, customer and vendor knows they are being treated with fairness and respect. Today, we are the sixth largest construction equipment rental company in North America, proudly providing top quality rental solutions from coast to coast.

Because our internal culture encourages employee growth, empowerment and respect, Sunstate team members know their contributions, ideas, and efforts make a difference. We are proud to have such a dedicated team of folks who are committed to working hard each and every day to provide you with the best rental experience in the industry.

Fun Fact: Sunstate eventually bought out the company Mike left, and those team members went on to enjoy many years of success with Mike at Sunstate.
Corporate Service Center
COAST-TO-COAST excellence

From our humble beginnings in a single yard in Phoenix, Arizona, Sunstate Equipment has grown through the decades to serve our partners in construction from the southeast to the northwest. It doesn’t matter if you walk into a branch in California or Colorado or Tennessee, you will receive the same commitment to fast, reliable customer service from the Rental People You Can Depend On. 

In our Metro service areas, our one-of-a-kind Centralized Dispatch model enables our customers to reserve equipment from any of our locations throughout the region with a single phone call. Need to pick up in one location and drop off at another? No problem. We make it simple for you to get the equipment you need when and where you need it. 

Phoenix remains home to our Service Center and brand new Training Facility, where over two hundred behind-the-scenes team members work to provide consistent, accurate invoicing, fast account applications, one-hour lien releases, best-in-class industry training for our field teams, and innovative custom technology to help our business partners manage their rental fleet easier.